The 6 Best HubSpot Updates of November 2023

The 6 Best HubSpot Updates of November 2023

HubSpot is a platform that is continuously improving. Valuable new features are added daily. Whether you are part of the Sales, Marketing, or Service team, HubSpot goes the extra mile to enable you and your team to get the most out of the HubSpot platform.

To help you leverage the full power of HubSpot and make your work easier, it is essential to stay up to date with the latest developments. Here, we proudly present the 6 most notable HubSpot updates of November 2023.

Overview of new HubSpot updates November 2023

  1. [Public Beta] Import Preview Validation Now Checks the First 1000 Rows of Imports
  2. [Private Beta] Legacy CTA Migration feature
  3. [Public Beta] Conditional Property Options
  4. [Live] AI Assistant: Blog Post Generator
  5. [Private Beta] Content readability metrics in blog
  6. [Public Beta] Undo or Redo Changes on the Workflows Canvas

Update 1. [Public Beta] Import Preview Validation Now Checks the First 1000 Rows of Imports

HubSpot will now scan the first 1000 rows of import files for potential errors. Previously, only the first one hundred rows were scanned.

Once bad data enters the CRM, you're already facing an uphill battle to clean the data, manage duplicates, resolve errors, and ensure the CRM is still usable for your team. By previewing 100 rows of data within imports, we were able to completely check for errors in around half of all imports into HubSpot. Now that we've expanded to 1000 rows of preview validation, we're getting ever closer to checking for errors across every single row of every single import into the CRM. This will help ensure that you're able to resolve errors in your data before writing it to the CRM. It also means that features like our new invalid enum remapping tool are even more powerful, as we check for misspelled enumeration options across more rows of your file.

Import Preview Validation Now Checks the First 1000 Rows of Imports

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Who can use this feature?

This new feature is available to all Hubs and tiers.

Update 2. [Private Beta] Legacy CTA Migration feature

Thanks to the new Legacy CTA Migration feature you can now easily migrate your Legacy CTAs to new CTAs with a few simple clicks.

As we've launched the new CTAs tool this year and are planning to sunset the Legacy CTAs by the end of 2024, you need an easy way to migrate from Legacy CTAs to the new CTAs tool. With the new Legacy CTA Migration feature you can now easily create a clone of your Legacy CTA as a new CTA and automatically replace it in all the instances where it’s being used, including pages, email, workflows and lists.

Legacy CTA Migration feature

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Who can use this feature?

This new feature is available to users of professional plus.

Update 3. [Public Beta] Conditional Property Options

Admins can define conditional property options that will be reflected across the CRM. For example: If Department = Engineering, then for Role show only Engineering Manager, Engineer, and and Director of Engineering.

In the earlier beta stage of this feature, it was only enforced on the 'create record' page. Now, Conditional Property Options will be enforced in the 'create record' form, the record page, and the index page.

This feature improves data quality and the data-entry experience by allowing admins to configure what options are available to select in an enum property based on the value of another enum property.

Conditional Property Options

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Who can use this feature?

This new feature is available to users of professional plus.

Update 4. [Live] AI Assistant: Blog Post Generator

HubSpot offers an AI blog post generator tool designed to bust blank page syndrome, get rid of SEO scaries, and help you get started with blogging. With this tool, you'll be able to plan and draft full high-quality, SEO-optimized blog posts that resonate with your target audience.

Powered by ChatGPT (and keyword data from Semrush for Pro+ customers), this tool makes it easy to generate full blog posts.

With the increasing volume of online content being created every day, it can be difficult to stand out and capture the attention of your target audience. What's more-- long-form content creation can be a daunting task, as it is both time-consuming to write and to come up with ideas and talking points for your post.

AI Assistant: Blog Post Generator

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Who can use this feature?

This new feature is available to all Hubs and tiers.

Update 5. [Private Beta] Content readability metrics in blog

Inside the "Optimize" sidebar of the blog editor, there is a new section above "content recommendations" that shows content readability metrics. The following metrics are now available:

  • Word count
  • Reading ease score (Flesch-Kincaid)
  • Reading level (Flesch-Kincaid)
  • Reading time
  • Character count

One of the top requests we’ve heard from customers is that they would like to see an overview of metrics inside of the website page editors that describe the content.

Content readability metrics in blog

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Who can use this feature?

This new feature is available in private beta (and english only). 

Update 6. [Public Beta] Undo or Redo Changes on the Workflows Canvas

An undo/redo button on the workflows canvas will undo and redo most action changes on the workflows canvas during the last 30 days. Undo/redo won't work for workflows that have extension actions or custom code actions, and won't work for moving or cloning of actions.

We all make mistakes, but with software, those mistakes shouldn't be permanent. Up until now if you accidentally added or deleted a workflow action, there was no way to undo (or redo) that change. With this new addition, customers can now quickly undo and redo changes inside the workflow canvas, and get right back to work as if nothing happened.

Undo or Redo Changes on the Workflows Canvas

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Who can use this feature?

This new feature is available to users of professional plus.

Want to know more about HubSpot features and updates?

Want to learn more about all the latest HubSpot features and updates? Schedule a call with Sef and find out the different possibilities of HubSpot.