HubSpot integrations: how interfaces lead to greater insight

HubSpot is the platform that takes your marketing, sales and service performance to the next level. While many of your processes can be managed in HubSpot, the platform is often part of a broader application landscape. To create a “single source of truth” in such a situation, seamless HubSpot integration with other applications – such as ERP, CRM and financial software – is essential.

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Why HubSpot integrations are important

HubSpot integrations are particularly important for a few reasons. Although HubSpot is known as the application you use to refine your marketing, sales and customer service, there’s usually more data available than that from HubSpot alone. Bundling that data together leads to new insights and new opportunities. Thanks to a link, you can use the data from your ERP or financial system to start an automation workflow in HubSpot. Another reason may be that you prefer not to replace specific well-functioning applications within your organization. No problem, thanks to HubSpot’s API, many applications can be integrated to still generate a 360-degree view of prospects and customers.

Create better analytics based on integrated data

Integrating HubSpot with other applications is especially recommended because it lays the foundation for making better analytics, for example. This is possible if your data is complete and correct and you bundle that data from different software platforms. With this combined data you give yourself a better understanding of what is going on and make the difference between you and your competitors in marketing and sales. You do that with HubSpot, which is extensively equipped with predefined functions that help you target your audience.

HubSpot integrations with familiar systems

A seamless integration between HubSpot and all these other essential systems is not a nice-to-have, but a necessity. HubSpot is equipped with extensive API links, so-called interfaces that allow you to connect with all kinds of other systems, such as Wordpress, Shopify, Salesforce, Microsoft Dynamics, Exact, Afas, Zoom, PandaDoc and various ERP systems. There are hundreds of links available in the HubSpot Marketplace. If the existing link is not available, HubSpot Operations Hub or a custom integration always offers more possibilities.

Experienced HubSpot realization team

Vet Digital is a HubSpot partner and has an experienced implementation team with development expertise. Well-known business systems with which we have made connections are Afas Online, Exact Online, Microsoft Dynamics 365, Salesforce, PowerBI, Pipedrive and Zoho. These are all cloud-based software, which makes unlocking the data from the systems and connecting it to HubSpot easier. We also have experience with connecting on-premise systems to HubSpot.

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Guidance on HubSpot integrations

The Vet Digital team provides the guidance that suits you. If you want to integrate HubSpot with other systems, our experts will check which connections are available as standard. For the development of new links, our back-end developers will help create the desired integration.

Do you want to get more out of your data or data integrations? Schedule a call with one of our HubSpot experts!

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During an approximately 30-minute call, we will discuss all your questions, goals and challenges. I will be happy to help you further with an approach that suits your needs.

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Erik Verpoort

Commercial Director/Owner