Inbound 2023: HubSpot spotlights

On Monday, September 4 2023,  four colleagues and myself embarked on our journey to Boston for HubSpot Inbound 2023. Ellen, Erik, Levi, Twan and I were ready to dive into the world of AI and all the other HubSpot updates that were about to be shared at the conference.

Before delving into the serious work, we decided to kick off Monday evening with some group relaxation. We enjoyed the famous lobster roll and some local beers while making plans for the upcoming days. In this blog, I'll take you through our experience.

Vet Digital Team HubSpot Inbound 2023


Partner Day

On Tuesday, we attended HubSpot's Partner Day. The highlight of this day - no, the highlight of this week - was HubSpot AI. This groundbreaking tool offers numerous new opportunities for marketing, sales, and customer service teams. Here's an overview of some of the features it has to offer:

Marketing Hub

Sales Hub

Service Hub

CMS Hub 

  • Content Assistant for landing pages, social media, marketing emails, CTA's, SMS
  • Image generation
  • AI Email subject line generation
  • Social post captions and blog post summaries for social media
  • AI Sales forecasts
  • Forecasting deal health scores
  • Content Assistant for Gmail, Outlook and mobile 
  • AI Chatbots 
  • Content Assistant for your Inbox
  • Content Assistant for the knowledge base
  • Conversation summary report
  • AI Website builder
  • Content Assistant for web pages and blogs 
  • Image generation
  • AI generation for social posts in the blog environment
  • AI blog title generator 

This opened doors to new possibilities for all of us, and we looked forward with anticipation to the days ahead.

HubSpot Highlights

On Wednesday, we attended the official opening of Inbound 2023, where we were inspired by three speakers: Yamini Rangan, the CEO of HubSpot, Andy Pitre, EVP of Product at HubSpot, and Dharmesh Shah, Founder and CTO of HubSpot.

During the HubSpot Spotlights and the opening of Inbound '23, the updates mentioned above were shared with the world. Additionally, insights were shared, including the impact of AI and the potential of generative AI.

Inbound '23: an Extraordinary Experience

On Wednesday and Thursday, each of us attended numerous intriguing sessions. Here's a selection of sessions that we participated in:

  • Marketing revolution: how to win when everyone is using AI
    Neil Patel 
  • New Email marketing test ideas and pitfalls to avoid
    Jay Schwedelson en Pierce Ujjainwalla 
  • Build deep CRM customizations to supercharge your business
    Jon McLaren en Laurie Qian 
  • Meet ChatSpot: your AI Powered Sales & Marketing Assistant
    Jennifer Stone en Dylan Sellberg
  • Things Every HubSpot Admin needs to know
    Kyle Jepson
  • Brand Boost: LinkedIn Content and creative best practices
    Amanda Green

HubSpot Inbound 2023 Vet Digital Team fietstour

But aside from attending sessions at Inbound 2023, we also explored Boston. And we did it in a typical Dutch way: by bike! With beer and tacos in hand, we savored the sights and the beauty of the city along the way.