How HubSpot AI boosts your marketing, sales, and service

Generative AI, also known as generative artificial intelligence, is here to stay. More and more companies are using AI to streamline their businesses, and 62% of global industry leaders report that their businesses have already invested in AI tools. AI has various applications in Marketing, Sales, and Service and plays a significant role in the growth of businesses worldwide, according to HubSpot.

In this blog, you'll learn how ChatSpot, HubSpot's AI, contributes to successful operations with HubSpot CMS within your organization.

How HubSpot AI elevates your marketing

90% of marketers say that generative AI helps them spend less time on routine tasks. AI saves marketers an average of 12.5 hours per week. But what tasks can AI handle for them? In simple terms, they include:

  • Writing the baseline of blogs and editing blog them
  • Keyword research
  • Performing data clean-up
  • Summarizing web pages
  • Compiling reports
  • Creating or updating contact lists
  • Writing social media posts
  • Performing translations
  • Analyzing data
  • Providing insights

Furthermore, you can transform existing content into different formats. ChatSpot can create a blog article from a video, generate images for a social media post, or write email marketing copy based on a landing page. All of this is possible with HubSpot's AI tool.

An important advantage of HubSpot AI is that it is built by HubSpot, giving it access to all the information in your HubSpot portal. This allows you to ask ChatSpot to write a blog article (or just the outline) and instantly draft it in your HubSpot portal. You can also request ChatSpot to generate reports and add them to your campaign dashboards. This way, you can use your time for what truly matters: brainstorming creative ideas and shaping your marketing strategy!

How HubSpot AI helps your sales team close more deals

Your sales team also benefits from using HubSpot AI. ChatSpot has access to your CRM data and can create sales reports and email templates. ChatSpot can perform tasks such as:

  • Writing sales emails
  • Summarizing HubSpot contacts or companies
  • Adding or updating HubSpot contacts
  • Find new prospects

HubSpot Sales Hub also includes AI tools for making predictions and recommendations about future customer behavior, such as a predictive scoring tool. This tool identifies which leads are ready for a sales call or email. Additionally, HubSpot Sales Hub can record and analyze sales conversations using AI conversational intelligence.

How HubSpot AI enhances your customer service

HubSpot AI also improves customer service processes with the help of chatbots offering omnichannel and personalized support, the HubSpot Content Assistant that can write or edit customer service emails, and automate ticket assignment. These are all HubSpot AI features that take care of routine customer service tasks.

Get Started with HubSpot AI

Want to find out more information about HubSpot and how to make use of its AI features? Schedule a free HubSpot demo with one of our HubSpot experts.