Growth Strategy
The right duration for a modern marketing campaign does not exist
Marketing is for the long haul. This blog article explains how patience, the right mindset and long term KPI's can determine the success of your campaign.
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Creative marketing: the power of figure of speech [+ examples]
Figures of speech are an example of creative marketing. This blog article explains what they are exactly and provides examples and tips.
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The communication plan: explanation + components
Communication is most effective when it is systematic and consistent. In this blog article I explain how you set up a solid communication plan.
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How do you determine the best keywords for your online content?
In this blog article we discuss the three most important focus areas for determining the right keywords and recommend four tools to test relevant keywords.
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The Uses & Gratifications theory: about media gratifications
In this blog article I explain the U&G theory and how the theory relates to Inbound Marketing.
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This is how you make a competitive analysis (+ template)
In this article we explain how you can make a competitive analysis with the help of a competitive matrix and template.
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How to set up a creative concept for your organization
To set up a creative concept you need a lot of creativity. In this article we provide a couple of guidelines to think outside of the box.
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Need to make a sales presentation? Check out this inspiring example!
In this article I explain how a sales presentation inspired me to drastically change the way i conduct sales conversations.
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Create your first modern marketing campaign in just 8 steps [2023]
In this article I explain how, in a relatively short time, you can set up a modern marketing campaign that delivers on your goals.
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