Branding
Identity, image and reputation: what is the difference?
In communication and marketing related content terms like identity, image and reputation are used interchangeably. In this blog I explain the difference.
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Formulate a strong positioning statement in 8 steps
Creating a strong brand requires a lot of creativity. Do you want to know how to formulate a strong positioning statement? Read more in this blog article.
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Internal branding: ensure that employees bring your brand to life
This blog article explains how you ensure that your employees bring your brand alive and promote it to outside target audiences.
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The definition of identity, mission, vision and more concepts
In this blog article I provide the definition of important communication concepts such as identity, core values, mission and vision.
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Corporate identity mix: does your organization have a clear identity?
In this blog article we provide tips on how the corporate identity mix can help you map out or evolve the identity of your organization.
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