The best HubSpot updates of April 2024

HubSpot provides an all-in-one platform with the necessary software, integrations, and tools to seamlessly connect marketing, sales, content management, and customer service. HubSpot makes your work much easier and opens doors to successful marketing and sales.

To get the most out of HubSpot, it's crucial to stay updated on the latest developments. That's where we come in: we share the most important HubSpot updates in our blog on a monthly basis. Here are last month's highlights.

Overview of the 3 most important HubSpot updates of April 2024

  1. De nieuwe Customer Success Workspace
  2. Object Sync
  3. AI assistant to build workflow actions

HubSpot update 1: All-New Customer Success Workspace

The first update is also the biggest one on our list: HubSpot has created a new workspace: the "Customer Success Workspace."


In recent months, HubSpot has begun creating Workspaces. The Prospecting Workspace was launched first, followed by the Helpdesk Workspace. We believe these Workspaces will be crucial in the future, as they consolidate all the necessary information for your role within a single tab. Think of it as a personalized dashboard equipped with all the tools needed to perform tasks efficiently.

The Customer Success Workspace within HubSpot empowers customer success managers and representatives to manage all their activities in one place. It aids in staying organized, prioritizing tasks, and optimizing schedules. This Workspace shows alerts to CSMs of their tasks and allows for custom views of key segments. Moreover, it enables monitoring activities of significant accounts.

With this HubSpot Workspace, customer success managers have access to all relevant information in one centralized location, eliminating the need to navigate between various sections of the portal.

HubSpot update 2: Object Sync

syncThis Object Sync update makes cleaning up various workflows a lot easier!

Previously, each time we wanted to transfer information from one property to another, we had to create a separate workflow to copy this data. For example, when we needed to transfer company data to a deal for our sales team, we had to build a workflow that copied this information from a company property to a deal property. Our portal was filled with these kinds of workflows (and perhaps yours too). But thanks to the addition of Object synchronization by HubSpot, we were able to remove all of these workflows!

By synchronizing your properties, you get rid of time-consuming detours. This feature breaks down the data silos between objects and ensures that your data is consistently updated and synchronized across different objects. Sign up for this beta and start cleaning up those unnecessary workflows!

Note: keep in mind that this is a one-way sync.

HubSpot update 3: AI assistant to build workflow actions

We're genuinely thrilled about this update! We can now create HubSpot workflows using AI. Just insert the prompts, and HubSpot will build the workflow for you! Below, you'll find a quick demo of this new AI Assistant.

AI Assistant Demo.

Do you want to know more about the latest HubSpot features and updates?

Are you curious about the latest HubSpot features and updates? Or would you like to receive an overview of all the HubSpot updates from last month? Feel free to schedule a call and discover what HubSpot has to offer you.