Ellen van Zutphen
How Vet Digital Approaches HubSpot Website Design
Learn how Vet Digital approaches HubSpot website design in 8 steps, ensuring a seamless user experience that aligns with your brand and goals.
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The menu structure of your website: best practices
The menu structure is an essential part of your website. In this blog article we tell you 'the best practices' of an effective menu structure.
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What is a pillar page and why should you use it for your Inbound Marketing strategy?
In this blog article I explain how pillar pages organize your content and enable you to rank high in Google search results.
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The communication plan: explanation + components
Communication is most effective when it is systematic and consistent. In this blog article I explain how you set up a solid communication plan.
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How do you determine the best keywords for your online content?
In this blog article we discuss the three most important focus areas for determining the right keywords and recommend four tools to test relevant keywords.
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The difference between Inbound and Outbound Marketing
What is the difference between inbound and outbound marketing? This blog article tells you all you need to know about inbound vs. outbound marketing.
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Formulate a strong positioning statement in 8 steps
Creating a strong brand requires a lot of creativity. Do you want to know how to formulate a strong positioning statement? Read more in this blog article.
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The three stages of the customer journey
In this blog article we explain the three stages of the customer journey and illustrate this with a couple of examples.
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The 6 Best HubSpot Updates of August 2023
Check out the six Best HubSpot updates of August 2023 to make your HubSpot experience even better!
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