Marleen van der Zwan
The 5 W's as the foundation for your content strategy
In this blog article you learn how the five W's can help you with your content strategy.
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Brand identity: what is the role of colors?
In this blog article you discover the role of color in constructing a brand identity.
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Lead generation: calculate the cost per lead
In this article you learn how you calculate the cost of your sales leads. Keep reading!
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Creative marketing: the power of figure of speech [+ examples]
Figures of speech are an example of creative marketing. This blog article explains what they are exactly and provides examples and tips.
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Identity, image and reputation: what is the difference?
In communication and marketing related content terms like identity, image and reputation are used interchangeably. In this blog I explain the difference.
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Using Facebook for Business: 3 Ways to Gain More Followers
Does your organization use Facebook for business? And has it been successful so far or has it been disappointing? I provide 3 useful tips!
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Internal branding: ensure that employees bring your brand to life
This blog article explains how you ensure that your employees bring your brand alive and promote it to outside target audiences.
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The definition of identity, mission, vision and more concepts
In this blog article I provide the definition of important communication concepts such as identity, core values, mission and vision.
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The Uses & Gratifications theory: about media gratifications
In this blog article I explain the U&G theory and how the theory relates to Inbound Marketing.
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