To achieve your marketing objectives and KPIs, you need to generate a continuous stream of leads. Did you know that in CMS Hub, HubSpot's CMS, lead generation can be automated? In this blog article, I explain which CMS Hub features contribute to a steady flow of leads and how you can analyze the results of your lead generation efforts.
HubSpot lead generation forms
In HubSpot, you can generate leads through lead generation forms. Once a prospect fills out the form, the data automatically populates a corresponding contact record in the CRM. Subsequently, you can use the contact record for remarketing purposes. Consider, for instance, a campaign targeting all contacts who have downloaded a whitepaper on a specific topic. Once the lead is created in HubSpot, you begin the process of further qualifying the lead.
There are different types of lead generation forms:
- Standalone form on a landing page
- Pop-up form
- Exit intent form
- Advertisement form
1. Standalone form on a landing page
A standalone form, also known as a regular HubSpot form on a landing page, is a form that a prospect can fill out to access a specific content offer. The form consists of several fields that are essential for further sales and/or marketing follow-up.
2. Pop-up form
A pop-up form is a form that appears in the middle, bottom-left, or bottom-right of a web page once a prospect has reached a certain scroll depth. Other trigger criteria can also be set, such as page visit duration. Generally, the form requests only one piece of information from the prospect, such as an email address, for example. The form can also link to a landing page with a content offer.
3. Exit intent form
This is a pop-up form that appears when the visitor intends to leave the web page, which can be set as the exit intent trigger criteria.
4. Advertisement form
You can also link a Google or LinkedIn lead generation form to HubSpot forms, so that the filled-in lead data also goes into HubSpot contact records. A connected advertisement form can thus bring in a significant stream of leads.
Marketing Contact Attribution in CMS Hub
Want to see the results of your lead generation efforts? With HubSpot attribution reporting, you can identify which marketing channels (website, advertising, social media) and campaigns are generating the most traffic and conversions. This allows you to refocus and refine your content distribution strategy. You create the reports yourself in HubSpot CMS using templates. You can choose the format (bar chart, line chart) and time period for measuring the results. For instance, you can create an attribution bar chart showing the number of new contacts per traffic source:
Another example is a line graph of the revenue trend per campagne:
You then place these marketing reports in a shared dashboard, so that you have the results in one place and can present them to your management.
Get started with CMS Hub
Want to learn more about the benefits of CMS Hub in addition to its lead generation capabilities? Explore all the advantages of CMS Hub on this page.
