Insights
Formulate a strong positioning statement in 8 steps
Creating a strong brand requires a lot of creativity. Do you want to know how to formulate a strong positioning statement? Read more in this blog article.
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Internal branding: ensure that employees bring your brand to life
This blog article explains how you ensure that your employees bring your brand alive and promote it to outside target audiences.
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The definition of identity, mission, vision and more concepts
In this blog article I provide the definition of important communication concepts such as identity, core values, mission and vision.
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The Uses & Gratifications theory: about media gratifications
In this blog article I explain the U&G theory and how the theory relates to Inbound Marketing.
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What is a wireframe and how do you make one?
To ensure an effective and efficient web design trajectory, it's important to start by creating a wireframe. What is a wireframe and how do you make one?
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The three stages of the customer journey
In this blog article we explain the three stages of the customer journey and illustrate this with a couple of examples.
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Corporate identity mix: does your organization have a clear identity?
In this blog article we provide tips on how the corporate identity mix can help you map out or evolve the identity of your organization.
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How to write a good article
In this article we provide 6 easy tips to write a good piece of content. Apply these tips now and reap the results!
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This is how you make a competitive analysis (+ template)
In this article we explain how you can make a competitive analysis with the help of a competitive matrix and template.
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