Insights
Brand identity: what is the role of colors?
In this blog article you discover the role of color in constructing a brand identity.
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Lead generation: calculate the cost per lead
In this article you learn how you calculate the cost of your sales leads. Keep reading!
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The right duration for a modern marketing campaign does not exist
Marketing is for the long haul. This blog article explains how patience, the right mindset and long term KPI's can determine the success of your campaign.
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What is a pillar page and why should you use it for your Inbound Marketing strategy?
In this blog article I explain how pillar pages organize your content and enable you to rank high in Google search results.
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Creative marketing: the power of figure of speech [+ examples]
Figures of speech are an example of creative marketing. This blog article explains what they are exactly and provides examples and tips.
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Identity, image and reputation: what is the difference?
In communication and marketing related content terms like identity, image and reputation are used interchangeably. In this blog I explain the difference.
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The communication plan: explanation + components
Communication is most effective when it is systematic and consistent. In this blog article I explain how you set up a solid communication plan.
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How do you determine the best keywords for your online content?
In this blog article we discuss the three most important focus areas for determining the right keywords and recommend four tools to test relevant keywords.
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Using Facebook for Business: 3 Ways to Gain More Followers
Does your organization use Facebook for business? And has it been successful so far or has it been disappointing? I provide 3 useful tips!
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